Getting more Tumblr followers is a dream for many new bloggers.
Tumblr is still one the of largest microblogging platforms out there. From the US Presidents to mainstream celebrities everyone uses Tumblr to connect with their audience.
With over 496.1 Million active blogs, Tumblr is, without a doubt a gold mine of marketing, monetization, and business opportunities.
Plus, if you are wondering about its relevance, you’d be surprised to learn that there are more than 171.5bn blog posts published on Tumblr.
Yes, it is a huge platform with an enormous amount of information.
You need to take it more seriously and plan your steps to get more followers.
Traditionally, on many social media platforms and microblogging platforms, you can get some traction by implementing generic marketing strategies.
But, Tumblr is a tad bit different.
Here, the larger your follower base is, the better your content will perform and the more money you will end up making.
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In this article, I am going to walk you through 8 proven ways that I use to drive attention to my Tumblr blogs and get more Tumblr followers gradually.
What’s exactly is Tumblr?
Tumblr, like Twitter, is a microblogging platform. But, it has a lot more to offer than Twitter or any other blogging platform.
Tumblr was founded back in 2007. Soon after its inception, it started getting a lot of attention online.
Now, this microblogging platform is owned by Automattic.
You can create your blogs, grow them into a powerful content-based business without spending a lot of money.
Can you make money on Tumblr?
Yes, there are thousands of blogs on Tumblr that generate steady monthly income. All you need is high-quality content and some research.
Additionally, if you don’t want to fill your blog pages with display ads, you can use product promotion, paid posts, and more to make money on Tumblr.
How much money do you need to start a blog on Tumblr?
Technically, you don’t need a lot of money to start a Tumblr blog.
All you need is a premium Tumblr template and a domain name.
Once you get these two, you don’t have to spend more.
The bigger investment here is time.
What are the best niches to start a Tumblr Blog?
It depends on you.
If you are passionate about a particular niche, you will not need the motivation to continue blogging for years on the same topic.
Choosing a topic that you are not passionate about will make the whole blogging process tedious and monotonous.
You will consciously have to remind yourself that you have to stay focused and churn out quality articles regularly.
Is Tumblr still relevant and popular?
Yes, it is.
Tumblr blogs are similar to personal blogs, they never go out of style.
The below stat shows the growth of this platform.
It is still growing and there are thousands of new blogs being launched on this platform every single month.
Many many mainstream celebrities still use Tumblr.
So, if you have any doubts regarding the relevancy of this platform, it’s never going out of fashion.
What makes Tumblr a better blogging platform?
We should consider Tumblr a text-based-content variation of YouTube. Similar to YouTube, Tumblr has a lot of sharing, community, and rating features.
Users can follow, like, share, reblog and bookmark your content.
The most user engagement your blog posts generate, the better exposure you’ll get on the same.
Get More Tumblr Followers: Make your blog pleasant looking and appealing.
Yes, content is the king but did you know what a shady-looking website will most probably drive away your readers.
Good-looking, functional Tumblr templates can easily be found for as little as $9. That’s cheaper than a pizza and will help you in making the design appealing and optimized.
Where can you get awesome Tumblr Templates?
You can easily find premium-looking, beautiful Tumblr templates on Tumblr itself. Head over to the Tumblr premium template repository to get the best-looking web design.
Additionally, you can also get premium templates of some external websites such as:
Now, that you have selected your theme, make sure to follow the below-listed design guidelines to help make your blog readable and credible from a design standpoint:
- Don’t use too many colors. Select three colors that resonate with your brand and make use of these colors through your website design.
- Give proper spacing to your typography.
- Keep web pages small.
After you install your Tumblr template, the next step is to select the perfect niche.
Get More Tumblr Followers: Choose the right niche
Niche selection is important as it will decide if your blog grows or if it is buried deep in the shadow of authority blogs in the same niche.
Proper niche selection will also help you in making money via affiliate marketing and display advertisement.
If you choose a niche with less competition, you will be able to get exposure and attract a lot of Tumblr followers within the first few months.
How to choose the right niche for your Tumblr blog?
Here are a few steps that you can use to select the best niche to get the most amount of Tumblr followers:
- Write down your favorite topics (Topics that you are passionate about).
- Quickly launch a Google search to see what the top search results are.
- If the top search results come from the most popular websites online (WebMD, Bloomberg, Search Engine Journal), stay away from this topic.
- Steer clear of any such niche. You can avoid personal finance, fitness, health, and medicine as these are some of the most competitive niches out there. It is hard to get attention in these niches.
These few tips will help you in selecting a viable niche to blog about. Now, you need to make your account active.
But, you don’t have any content.
So, what do you do?
Get Tumblr Followers: Follow all popular blogs in your niche.
Following popular blogs in your niche will help you in you getting notifications about their content.
You will learn which type of content is working for others in the niche and you will be able to get more Tumblr followers by posting similar content.
To find the best blogs in your niche, just put the keyword in Tumblr search and it will display an array of blog accounts for you to follow.
If you want to watch a video, here it is:
Get More Tumblr Followers: Become active by reblogging quality content by others.
As mentioned in the earlier section, you need to be active on Tumblr to get recommended to followers.
No matter which social media platform you are on, your activity will decide your fate.
If you are hyperactive on Tumblr, naturally you will see a sudden or gradual growth in your following.
That’s exactly what you want.
And.., it doesn’t cost any money.
All you have to do is reblog quality content posted by other popular Tumblr blogs in your niche.
In the previous section, I share how you can find and follow some popular blogs in the niche.
Just reblog the content from these niches.
That said, reblog too many posts.
Keep the blogging frequency to 4 times/day at the maximum.
Make use of hashtags cleverly.
Hashtags are known as “tags” on Tumblr. Just like any other social media platform, hashtags work like a charm on Tumblr as well.
Hashtags are useful to search the algorithm of the platform.
This means that you can easily become more search-friendly on Tumblr by using the right hashtags.
To create a hashtag, all you have to do is type the term following a “#” symbol.
For example, #hashtags and #hash tags (on Tumblr).
That said, just because it is useful, doesn’t mean that you overdo it.
If you overuse hashtags, it will look unprofessional and spammy.
As a rule of thumb, don’t use more than 4 hashtags per blog post on Tumblr.
Get More Tumblr Followers: Create original content.
Content is the king.
And, original and quality content is a sharp weapon that’ll help you in penetrating even the most competitive niches out there.
Just like any other blog, Tumblr isn’t that much different.
Your blog will drive traffic from Google, you will need to maintain and manage your blog and you will need to conduct heavy content research to find the best content to publish on Tumblr.
I can’t teach you how to create quality content, but here are a few steps that I use to create the perfect blog post:
- Use sub-headings to divide your blog posts into bite-sized pieces.
- Insert relevant images whenever possible.
- Use short paragraphs to retain the attention of your readers.
- Write long-form content with at least 1900+ words.
Blog about trending topics
This happens to the best of us.
When you are passionate about a certain topic and weblog about all the important topics related to our niche.
That’s a sure-fire way of getting some followers in the long run.
But, few things will take some time. Those are:
- Tumblr will take some time to give you the exposure that you deserve.
- Traditional content that you find online already has a lot of competition.
So, what’s the workaround.
You can follow the footstep of pop-culture websites such as Buzzfeed and replicate their formula.
Start publishing content around topics that are trending.
Trending topics will naturally see a sudden spike in Google searches queries.
What’s better?
Even in the toughest niches, you could publish content converting trending topics and manage to get some attention from Google.
But, how do you find what’s trending?
Well, if you are passionate about a particular topic, chances are that you are very well aware of all the trending topics.
Start aggressively blogging about these topics and share them on various social media platforms along with appropriate hashtags.
Google will soon take note of this content and start sending targeted visitors to your blog.
Observe the behavior of your followers.
So, you have a lot of content that you have reblogged, published, and shared on Tumblr. You have also started building a small following.
What’s the next stage?
In the grand scheme of things, you need to:
- Optimize
- Test
- Observe
- Modify
This will help you put your efforts in the right direction and grow your following even faster.
Start by observing the behavior of your followers and the activity on your published pieces.
I would look for these:
- The type of blog post that receives the most user engagement.
- The blog posts that bring the most users from Google.
- Least popular blog posts.
If you can figure out which type of blog posts generates the most user engagement, you can update similar content more frequently to accelerate your growth.
This way, you will be able to optimize your existing content and avoid publishing content that provokes low user engagement.
Share your Tumblr blog with your friends and followers on other social media networks.
This is often ignored and given less importance but sharing your blog with your friends and followers on Facebook, Instagram, and all the other social media accounts will help you in getting those initial few readers.
If they like your content and appreciate the effort you put in to publish content, they will share it with their friends.
That’s how you grow your following without depending on the organic followers.
Conclusion: How to get more Tumblr Followers
Although Tumblr isn’t talked about the way it used to back in 2015-2018, it is still growing and very much relevant.
To top it off, you don’t have to spend money to make money and attract followers on Tumblr.
All you have to do is follow a few battle-tested marketing strategies to attract hundreds of thousands of followers to your Tumblr blog.
Tumblr followers will help you in opening doors to many business opportunities and you can also monetize your Tumblr blog with the help of Google AdSense and other display ads providers.