Best Email Marketing Software for Small Business (2021)

Written By John Ravi

On September 24, 2021

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Small business owners have a lot to focus on. From keeping their websites optimized to converting leads, they are often swamped in their daily jobs. They do not have access to a range of paid tools to assist them in their operations. Thus, they have to rely on trusted limited resources to manage their business. Marketing is an integral part of every business, from digital marketing to email marketing, businesses use a range of channels to increase revenue. There is plenty of email marketing software that can be used to reduce the workload and streamline their marketing efforts. Since email marketing is still considered to be an effective tool, business owners should use as many resources as they can to increase sales. 

With the range of tools available in the market, things have become more complicated. You must choose the correct tool to leverage results. Emails can be used to drive engagement, building relationships, and increase ROI. An email marketing software streamlines your marketing efforts and ensures all the time and energy you are investing in your campaign actually pays off. Almost all software offers a similar service and is laced with similar features. And this makes finding the ideal one all the more difficult. However, small differences can make one tool better than the others. Today we will review the top options available in the market, and help you find the best email marketing service for your needs. Let’s get started. 


Constant Contact 


email marketing software

This platform is best for people who are new to email marketing. Since they offer an intuitive drag and drop email builder. You will be able to create new emails that will be on point without using any coding. Users are allowed to add any type of video, image, text, polls, event, and even coupons to the message. Also, the process of adding all this is extremely simple. When using Constant Contact you will also have access to their pre-built optimized templates. 

Thus, you can choose any of them to make your email more aesthetically pleasing. With this email marketing software, you can track the effect and result of your campaigns. You will be able to access anything from click-through rates to open rates. The platform also shares data for each individual subscriber. Since this platform is designed to assist you and reduce your workload. You can automate certain aspects including welcome messages for new subscribers. Users can try their services for free for 60 days, and decide if they wish to continue with the plan. Their accounts come with powerful integration for Shopify and WooCommerce stores, thus they are best if you have a store on these platforms. 

If you decide to go forward with the payment, the pricing is very simple. You can choose from their Email or Email Plus plan. The rates are based on the subscriber’s list and you can choose your plan as you wish. If you are looking for limited features, the cheaper plans work just fine. However, for more advanced features and better email campaigns, you should go with their Email Plus plan. With this plan, you will give access to demographic data that can be used to tailor your future campaigns. 




email marketing service

Drip is one of the new platforms. This email marketing software is a CRM that offers email marketing for eCommerce businesses. So, if you have a Woocommerce store and you are looking for good email marketing software, Drip can be a good fit. A lot of eCommerce merchants prefer Drip because they focus on providing solutions to several small and independent shops. Thus, their powerful tools can be used for both larger eCommerce stores and smaller independent shops. 

If you have just established a brand, and are looking for a trusted partner to assist you with email marketing. Drip can be a great alternative. This email marketing software allows you to track all the valuable commerce metrics and understand the purchase behavior and intent of the customers. These insights can be invaluable for your marketing campaigns and give you an advantage over your competitors. You can also segment the new visitors on your website, and study their behaviors separately from regular visitors. 

With Drip, you can target the customers who left stuff in their carts. Their advanced features will give you clear indications as to which campaigns are helping you generate the most revenue. Their plans start from $19 which is for 1 to 500 subscribers, and their plans go up to 140,000 subscribers. If you need more than that, the pricing will get custom. Their plans come with 24/7 support, and users can try it free of charge for 14 days before moving on to the paid plan. 




best email marketing software

This email marketing software offers a complete automated solution. This can be an ideal email marketing solution to grow your business. Users who are just growing their email subscriber list must consider Sendinblue. With them, you will get a range of options including drag and drop editors. Users can also automate and optimize their email marketing campaigns for better results. This email marketing software is laced with features, and you will also get a bunch of tools that will help you grow even more. 

  • Sign up forms- you can place forms anywhere on the website to get the user information. 
  • Retargeted ads- Advertisements based on their previous interactions and preferences. 
  • Landing pages-  Allowing you to create engaging web pages that will collect leads for you. 
  • Facebook ads- Allowing you to make the most of Facebook marketing and get more leads. 

You can use this email marketing software via a free plan. This plan will give you unlimited contacts and allow you to send 300 emails every day. This is a great option for companies that are just starting their operations. You will get an intuitive email builder which will allow you to control the aesthetics of your email. 

You can get their services for free, but their paid plans start from $25 a month. For startups and small businesses, their Lite plan will be more than enough. However, if you have your own WordPress website and an established business, you can go for their Premium or Enterprise plans. Both of these plans have a range of features that will be beneficial in email marketing. 




email marketing company

HubSpot is a popular platform that offers a range of automation solutions. Similar to other automation tools they also offer feature-rich email marketing software. Their solution allows the users to create, optimize and personalize their emails without any coding or technical skills. Their email marketing software comes with mapping tools that allow you to gain visual clarity when designing an email. One of the best features of the HubSpot software is automation. They allow their users to set triggers for email subscribers and nurture the leads into paying customers. 

With this software, you can create a unique experience for all your subscribers. They will experience different targeted emails depending on the actions they take. This email marketing service is one of the best in the market. You will also benefit from the other options including their CRM and Marketing Hub. with the, you will have access to a variety of email templates that will assist you to design the perfect email. 

A simple-to-use interface and complete control over customization are just a cherry on top with this email marketing service. You can also get the most relevant call to action, subject lines, etc to leverage more from your email campaigns. Since they allow you to track your campaign, you can use the data to determine which subject lines are the most effective, and tailor your next campaigns accordingly. You can use their tool for free for up to 2,000 emails per month. You can also upgrade, the plans start at $50 a month. 




email marketing service

AWeber is a cost-effective email marketing service in the market. They are primarily known for their reliability and cost-effective solutions. Their simple pricing structure is the main attraction of this solution. You can access their services if you have a small subscribers list (less than or equal to 500 subscribers). Their solution is a bit different, users will not get more features with the expensive plans, just a higher number of subscribers. Meaning, their features will all remain the same whether you take the affordable plans or pricier ones. Their plans start from $19 a month and go up to $149 a month. 

You will get all the significant features you expect from a trusted email marketing service. Some of the notable ones include:

  • Drag and drop email builder 
  • A/B testing 
  • Sign up forms 
  • Third-party integration s
  • 700+ templates (Built-in)
  • Email analytics 
  • Automation 
  • Subscriber segmentation. 

They are the most cost-effective solution in the industry. This email marketing service will ensure all the emails are optimized and help you make the most of email marketing. You can use their services with our trusted option Trinitio. We use Trinitoa s an appointment scheduling program, but their email marketing and live chat features will go best with this platform. You can use this in combination to send emails to your customers and streamline the whole process. 




email marketing software

ConvertKit is considered the best platform for bloggers, musicians, artists, video producers, etc. Since this email marketing service focuses on engagement and nurturing them using landing pages, membership sites, and eCommerce platforms, they are the best tool for content producers. With this platform, you will be able to create leads from casual visitors. That allows you to engage the audience on your social media accounts, YouTube videos, Facebook pages, blogs, and so much more. 

Thus, if you are looking to build automated email funnels using the best email marketing service, CovertKit is the ideal option to consider. You can use their simple flowchart for guidance to set up automated emails. This platform groups all the subscribers into a single list instead of having multiple lists of contacts. However, it still allows you to tag them manually and segment them based on their behavior. This will help you improve personalization and create campaigns that will reap major benefits. 

You can send a quick email that has clear formatting. Also, users will not have to go through complex designs or technical jargon when using this email marketing service. Similar to other email marketing software, their pricing is based on the number of subscribers as well. Another major benefit of using ConvertKIt is its third-party integrations, custom reporting, and a range of other features. You can also take their 14-day free trial to test their services before making a commitment to their paid plans. 



email marketing software

GetResponse is much more than an email marketing software, it is an online solution that helps you automate your business. When you use this tool, you will get a range of features including audience segmentation, landing page builders, advanced analytics, autoresponders, etc. This tool assists in generating more leads by putting them in accurate workflows. This service offers a perfect way to guide your customers through the conversion process with several digital touchpoints. 

Auto Funnel is their standout feature. This option can be used to create a funnel for sales, webinars, leads, and so much more. Since you get a fully automated solution, it is very easy to use. The funnels include a range of things such as exit popups, Facebook ads, eCommerce integration, marketing automation, emails, etc. You will get complete control, and you can customize everything spending on your preference. With GetResponse you will get an array of tools to grow your subscriber list and generate revenue from the contacts. 

Their plans start from $15 and go as high as $99 a month. You can also get a custom plan if your requirements do not fit in their specified plans. All of their plans include email templates, landing page templates, form templates, 24/7 live chat support, etc. If you want to make the most of this email marketing software, you should choose their Plus Plan. This plan comes with a range of features and will be best for the majority of small and medium scale businesses. 


Final Words 

You can find a range of email marketing software in the market, and choosing the best one can be a tough task. Constant Contact is one of the best options on this list. They offer a range of features that will be perfect for small businesses and startups. However, if your entire campaign is based on engagement levels, then ConvertKIt will be a better option. Before choosing an email marketing software you should review your business needs. After shortlisting the best companies, you should discuss your needs with the onboarding team and find success with email marketing. If you liked reading this article, do check out our other articles about Best Managed WordPress Hosting Compared (2021). Keep checking our blog for more interesting posts like these. Happy Reading!

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